Distribution reward strategy
Chen Jun: facing the replenishment resistance, enterprises can also take evasive strategies, another way, often also can greatly improve the speed of the replenishment. For example, in the distribution channels, avoid competition and mining new terminal outlets, to open up new sales channels. To increase the speed of products to enter the market. Such as “recoverable” and “Duracell” in this respect has made some useful explorations, it is worthy of our reference. We look at the case:
He Junhui said: in the face of resistance, the enterprise can also avoid competition in the choice of distribution time. Most of the product sales pale busy season, when the majority of enterprises have chosen season replenishment, you can turn in the opposite direction, choose the off-season replenishment, so as to avoid season fierce competition.
On the one hand, the new brand for the new city. If with competing products to recklessly, is also very likely to “touch the head broken and bleeding”. And off-season competition is relatively weak, the competitors are in her energies, in advertising and promotion are not big action, product into the market resistance is relatively small.
On the other hand, the off-season to enter the market. Also for the hot season to do the bedding. If in the coming season began distribution, to be completed when the distribution has entered the off-season. The golden age will miss popular.